Tuesday 4 October 2016

Creativity And Marketability In Your Chosen Career

Business, as a trade, is the activity of making, buying, selling or supplying goods or services for money. Come to think of it, why is every one of us engaged in one form of business or the other? We work so as to be able to make ends meet. We work in order to earn income which, in turn, is used in sustaining ourselves and providing/catering for our numerous needs.
Do any of us think we can survive without money? No, I don’t think so. Without being too sentimental, it is a realistic fact that we need money to remain alive on this earth. Money is what keeps us going in life.
Money allows us to acquire all of these;
i) Good food
ii) Appropriate clothing
iii) A befitting place of abode
iv) The best of quality education
v) Respect and dignity amongst friends, family and neighbours
vi) Sound health
vii) Any electronic and computerized gadget or device of your choice
viii) A comfortable and stress-free life

Yes, we all desire (and want) riches and fortune-filled lives. Both comfort and enjoyment only comes after directed hard work and tireless hustle.
Why should our hard work be directed and to where? Your hard work needs to be directed to where it really needs to be. You can’t just place your work in anything that goes by. You have to check the viability of an idea before you put your money, energy and time into it. If you see your hard work as a tool which will make you successful, then you’ll have to wisely direct it to the right place and at the right time for it to lead you to that foreseen success.
Those (excluding children) whose job is none other than to eat and to sleep are old people. Why? because their bones are weak. That’s a major reason why we should start our hustle and be found at the battle front now before we grow old. For as a man ages, so does his body and overall strength/might.
The endeavor which places you on the path to wealth is what I call a debut career. Everyone has to start from somewhere. Success takes time and lots of patience. You have to try your hand on something first.
“Take up one idea. Make that one idea your life – think of it, dream about it, live on that one idea. Let the brain, muscles, nerves, and every part of your body be full of that one idea; and just leave every other idea alone. This is the way to success.” – Swami Vivekananda.
This debut career/endeavor may not even be related with what you studied or intend to study when getting a higher education.
There are lots of lucrative self-reliant endeavors, a few of which are: -
a) Blogging
b) Freelancing
c) Animating
d) Digital product creation
e) Applications developer(web or mobile)
f) Affiliate marketing
g) Graphic Design

All you need in order to stand well on your feet is to master and understand the basics, stipulations, and various procedures which are used in such endeavor. It does not require a great genius to make money.

The two skills needed in every business venture for it to thrive and be a source of income for the owner.

These are: -
a) Creativity
b) Marketability
a) Creativity: - This involves having the skill and ability to produce something new. It could also be the thinking of new ideas or ways by which problems can be solved.
Your creativity has to have structure. You have to be certain about how you’ll build up your content. You have to know what you can do and what you are to do before you explore against the norm and do your thing differently.
Never aim for little. Know that when you’re in, your output should be of importance in the industry for your recognition and total mass appeal. You must be willing to add value to what you do in order to become a strong brand.
You should produce or offer services which are capable of being sold. They have to be packaged and well-contained so as to make them attractive, appealing and have the desired effect on the public.
Much emphasis needs not to be laid on the fact that you need to offer services and produce goods that would benefit your prospective consumers.
b) Marketability: - It’s not just enough to be creative. You have to be able to market your goods and services, so that they can reach potential customers and be acceptable in the industry they’re moving into.
You need to create awareness about your creation or targeted service in order to earn a living from it. You have to develop the ability to connect with a large network of people, bringing the work you’ve created to a larger public.
Improve your interest in marketing and sales.
Create a strategy on how you will market your product or service. Why? How your product or service meets the basic need of the consumers you hope to sell it to will be crucial in how well it’s received in the market.
Whenever you visit successful business enterprises, shops, supermarkets or online storefronts, be wise and sure enough to take mental notes of displays and the type of merchandise on sale .e.g. the array and presentation of merchandise, the demeanor and style of shoppers, cash registers, structure, architecture and decoration of the buildings or website, etc.

My Conclusion

Let the world carry your work. Make and let your brand sell big for you. Have fun in what you are doing and you will succeed. You must have a steady head, one that can weather the rough sea of reverses, from which no life is altogether free, and one that will not become too big when success attends his efforts. Success in your chosen career or endeavor gives you the assurance that you’re treading along the path which you’ve designed for yourself.
“The whole secret of a successful life is to find out what one’s destiny is to do and then do it.” -- Henry Ford.

Written By Suzan Spod.

This article is an excerpt of my short eBook.
I would like to know what you think, please comment below.

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